American Express gave me a free $100 credit to use for Twitter advertising and I'm trying it out on my Twitter account @bobology. Two ads are possible, one promotes me as a follower and charges for each new follower, and the other promotes a specific tweet and charges for each click on the tweet link.
I selected the metropolitan areas in California where I offer my live classes, to see if promoting classes will result in any additional publicity. This is a test run before I start offering online video and audio classes available for purchase when I get my material in a Web deliverable format.
So far in just a few hours I've collected a few clicks on my tweets, and gained some new followers. I'll have a report on the stats and costs as I go along and provide updates.
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